PREFERRED RETAILER: SUPGEAR AUSTRALIA
Centrally located on the Northern Beaches in Sydney, SUPgear Australia has been on board with the rise of Stand Up Paddle boarding in Australia. For owner/operator Kieran Plim, SUP is now a way of life. A regular on the Australian SUP competition circuit, there’s not much Kieran and his team don’t know about paddle boarding.
Kieran Plim explains why Red Paddle Co help give his store the edge in one of the busiest watersports areas in the world…
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SUPGEAR AUSTRALIA
Q & A WITH SUPGear australia
Could you tell us a little bit about the location of the store?
Kieran/Catherine: Located in the spectacular Manly area of Sydney, with the Northern beaches just a stones throw away, we’re lucky to have so many coastal paddle locations on our doorstep. We like to make purchasing a SUP a good experience which is why we have three dedicated customer parking spaces and a large store that accommodates the entire Red Paddle Co range.
How long have you been selling Red Paddle Co boards?
Kieran/Catherine: We’ve had Red Paddle Co boards since 2012, we could instantly see their significance in the market and knew they were the boards to have. We have been fortunately proved correct, Red is one of our best selling boards and the brand adds huge value to the offerings of the store.
IS THERE A PHILOSOPHY FOR THE STORE? WHAT DO YOU BELIEVE IN?
Kieran/Catherine: Our goal has always been to get as many people on the water as possible and to get them involved in the sport. To do this, we believe that everyone needs the perfect board for the job, that’s why we focus on a few key questions when helping our customers choose their forever board; Where do they want to take their board, How do they want to SUP and Why do they want to SUP. We believe its all about the paddler, because if they can get the most out of their board they are having fun and our motto is having “SUP Fun in the Sun”. I get genuine enjoyment from seeing people having fun on their boards enjoying the sport.
What else do you sell? Are you specialist shop focusing on one thing in particular?
Kieran/Catherine: We believe everyone has their own paddling style – which is why we’ve expanded our range to include the entire Red Paddle Co fleet. Whether it be surfing at your local break point, lake cruising with friends or even just getting the very first taste of how it feels to walk on water, we will have the ideal board for you. What’s more we also sell every accessory we can think of to help you enjoy your paddling, from sunglasses and rash vests to premium Red Original items.
“I get genuine enjoyment from seeing people have fun on their boards and enjoying the sport”
can customers demo a board before buying supgear australia?
Kieran/Katherine: Once a month we host a demo day at Balmoral Beach during the summer so you can test out a variety of boards for yourself. With the team on hand to give expert advice, you can trial as many boards as you like.
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