When we set out to plan our photoshoot for our new 2018 collection, it was kind of a given that there would be a SUP adventure at the heart of it.
So, at the start of summer, 2017, we packed our bags in search of another epic paddling trip – this time, the magical Italian island of Sardinia was calling. The rugged landscape, emerald blues seas and breath-taking white sandy coves were set to become the serene backdrop to test our striking new collection of inflatable paddle boards and shoot our 2018 brand imagery and video.
Our crew of 16 paddlers, creatives and photographers loaded up their kit and hopped on a plane excited about the adventures ahead, ready to put our new range of inflatable paddle boards through their paces.
7 days, 7 locations
Over seven days we unpacked, inflated and explored the island in search of glistening waterways, secret beaches and hidden bays to showcase the new range it all its stylish glory. The diverse locations we discovered along the way perfectly showcased how versatile and durable our boards really are, with each location and paddling condition naturally fitting to a different SUP within our new range.
We paddled down canyons at Lake Cedrino, took a yacht to a long-forgotten cove, SUP & Sailed at Compulittu beach and raced our Elites at Porto Ainus. It’s safe to say we had a blast along the way and it just goes to show, there’s no better feeling than hitting the water and exploring your world with your mates in tow. So, come with us behind the scenes, meet the team and find out what happens on a Red Paddle Co photoshoot…
Be the first to see the full feature video, Released on 05 November 2017. The new collection is now online.
MEET THE TEAM
Meet our wonderful team who made the magic happen:
Alexander (Beetle) Rhind @alexanderrhind
Sebastian Hughes @sebastianhughes.co
Videographers: Jay Haysey and Bethany Mercer, @globalshots
Art Director: Matt Warner – @Northstar
Producer: John Silcox – @Northstar
Location guide, model and SUP yoga specialist: Lohene Couteur – @Nudventure
Location guide and model Fabrizio Malandrucculo – @Nudventure
Real paddlers and models:
Bee Leask @bumblebambi
Sophie Hellyer @sophiehellyer
Manuel Sterr @manuelsterr
Oliver Davies @thesurfcompany
Hollie Shillito @myptlife
Red Paddle Co team: Luke Green, George Shillito and Charlie Green